Your Digital Life Has a Hidden Impact
Gaia helps you see and manage your personal digital carbon footprint in real-time. Understand your impact, make informed choices, all for a more sustainable digital future.
The emissions released from 1 AI generated image is equal to approximately 3 miles driven by an average car [1].
Training GPT-3 alone emitted ~552 metric tons of CO₂, equivalent to 500 round-trip flights from New York to San Francisco [2].Every AI query uses about 5× more than a typical web search! [2]It even consumes fresh water, with a single conversation potentially using half a liter of water for cooling servers [3].
Coming Soon: Gaia in Action
A lightweight browser extension that turns every AI prompt into a clear, personal footprint score – in real time.
| ① Install | ② Get instant impact updates | ③ Track Progress |
|---|---|---|
| Add the extension | Get real-time updates on how emissive your ChatGPT usage is | Dashboard to view your daily digital footprint |
Know exactly how much each AI chat costs the planet.
Compare & reduce: Spot high‑impact habits and swap greener workflows.
Brag‑worthy stats: Share your savings badge with friends or CSR teams.
Transparency Drives Change
Awareness changes behaviour.Studies show that simply revealing environmental impacts helps people reduce their carbon emissions, like diners cutting food emissions by ~9% when shown carbon labels [4], or shoppers slashing grocery-related emissions by 27% after personalized carbon feedback [5].Imagine what clarity about your digital footprint can achieve.
Ready to see your digital impact clearly and help build a more sustainable future?
Sources
[1]S. Luccioni, Yacine Jernite, and E. Strubell, “Power Hungry Processing: Watts Driving the Cost of AI Deployment?,” 2022 ACM Conference on Fairness, Accountability, and Transparency, pp. 85–99, Jun. 2024, doi: https://doi.org/10.1145/3630106.3658542.[2]A. Zewe, “Explained: Generative AI’s environmental impact,” MIT News | Massachusetts Institute of Technology, Jan. 2025. https://news.mit.edu/2025/explained-generative-ai-environmental-impact-0117.[3]S. McLean, “The Environmental Impact of ChatGPT | Earth.org,” Earth.org, Apr. 28, 2023. https://earth.org/environmental-impact-chatgpt/.[4]B. Beyer, R. Chaskel, S. Euler, J. Gassen, A. Großkopf, and T. Sellhorn, “How Does Carbon Footprint Information Affect Consumer Choice? A Field Experiment,” Journal of Accounting Research, vol. 62, no. 1, pp. 101–136, Sep. 2023, doi: https://doi.org/10.1111/1475-679x.12505.[5]T. R. Fosgaard, A. Pizzo, and S. Sadoff, “Do People Respond to the Climate Impact of their Behavior? The Effect of Carbon Footprint Information on Grocery Purchases,” Environmental and Resource Economics, vol. 87, no. 7, pp. 1847–1886, May 2024, doi: https://doi.org/10.1007/s10640-024-00873-y.